The Big Issue Analysis: EU referendum edition

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Analyse why The Big Issue magazine has used an intertextual approach to the referendum on its front cover.

How does the intertextuality create meaning in this source?

This magazine was made a week before the EU referendum 


Abba reference:
-the politicians are wearing abba outfits and it's their bodies. 
-there are references to the abba songs and the lyrics from their songs. 
-'the winner takes it all' is a reference to one of Abba's hit singles.
-the lyrics from the songs have been changed to fit the 'topic' of the front cover,  for example 'knowing me, knowing you' is changed to 'knowing me, knowing EU'

In this ABBA is representing the politicians Nicole Sturgeon, David Cameron, Boris Johnson and Nigel Farage.


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