Editorial comment.
Comparing the editorial comments: similarities: small masthead column single styles-text based no images authoritative, persuasive tone sub-heading always outline their opinion based on current events two, three different comment articles differences: the guardian is longer in writing the guardian is more objective daily mail is biased the guardian is more facted daily mail is more opinionated the guardian uses more formal language the daily mail uses emotive language., not as complex, wordplay, biased, pro brexit. gratification theory: identify - this is being able to recognize the product or person in front of you, role models that reflects similar values to yours, aspiration to be someone else. educate - being able to acquire information, knowledge and understanding. entertain - this is what you are consuming should give you enjoyment and also some form of 'esca...