Editorial comment.

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Comparing the editorial comments:


similarities:

  • small masthead
  • column single styles-text based
  • no images
  • authoritative, persuasive tone
  • sub-heading always
  • outline their opinion 
  • based on current events 
  • two, three different comment articles 
differences:

  • the guardian is longer in writing
  • the guardian is more objective 
  • daily mail is biased 
  • the guardian is more facted 
  • daily mail is more opinionated
  • the guardian uses more formal language 
  • the daily mail uses emotive language., not as complex, wordplay, biased, pro brexit.  
gratification theory:

  • identify - this is being able to recognize the product or person in front of you, role models that reflects similar values to yours, aspiration to be someone else. 
  • educate -  being able to acquire information, knowledge and understanding. 
  • entertain-  this is what you are consuming should give you enjoyment and also some form of 'escapism' ending us to forget our worries temporarily. 
  • social interaction - the ability for media products to produce a topic on conversation between other people, sparks debate. 

reception theory: Stuart Hall(1980) 


  • Hall 'encoding -  decoding' model argued that media producers encode 'preferred meaning' into texts, but these texts may be 'read'  by their audiences in a number of different ways. 
  • The dominant - hegemonic position: a preferred reading that accepts the texts ideological assumptions, but dissagrees with the aspects of the message so negotiated the meaning to fit with their lived experience. 
  • The negotiated position - the readers accents the texts ideological assumptions,  but disagrees with the aspects of the messaged s , so negotiated the meaning to fit with their 'lived experiences'. 
  • Media industries - the relationship of recent technological charge and media productions, distributions and circulation. 

impact of the internet on news products:


  • media audience 
  • reception theory
  • cultivation theory: Gerbner. 





 



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