Introduction to Production

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This product is Hugo Boss and is a male aftershave. This advert will appear in multi branded shops such as Debenhams and Selfridges. Also it will appear on billboards and on bus stops. As well as these the advert will feature on internet advertisements such as websites and before a You tube video is played.
The slogan for this advert is 'MAN OF TODAY'. This appeals to men as they want to be the 'man of today' by wearing the aftershave. It also suggests to the audience how there is a stereotype for men to look and act a certain way.
The target audience would be young men and women intending to buy for their husband or boyfriend or just as a gift.
Professional fragrance advert such as 'Sauvage' and 'Paco Rabanne' show strength of the male kind and shows men that other men want to be and partners want their boyfriend or husband to be. 
The positives of the advert is that we have the main visual image and the actual product on the advert, we also have the slogan for the product on the advert. Another positive is that also the advert is simple it stands out and eye catching, something that people would look at and would want to buy the product - this would especially be more specific for fans of Liam Hemsworth as they would want to be like him. 
The negatives of the advert are that the main product that we are selling could be larger so then that can be the main visual image and is the first thing they see when they look at this advert. 






















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