Fair trade

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What is fair trade?


Fair trade is a global movement with a strong and active presence in the UK. It is a movement that works directly with businesses, campaigners and consumers to make trade deliver for farmers and workers. 
The fair trade foundation is a non-profit organisation.

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The impact of fair trade:

They support small scale farmers and workers who are marginalized from trade in a variety of ways and carefully monitor the impact of fair trade on these communities. 

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Where fair trade works:

There are over 1.65 million farmer and workers in 1,226 producer organisations across the fair trade system .

products that are fair trade:

  • bananas 
  • coco
  • coffee
  • cotton
  • flowers
  • gold

Why a company might partnership with fair trade?

A company might work with fair trade because the current recognition of and trust in the Fairtrade Mark is higher than any other consumer mark at 90%. Using Fairtrade demonstrates to their customers that they are a fair and ethical business, is a great boost to staff, customers and reputation, as well as contributing towards an Environmental Management System (EMS) and your CSR commitments.

Examples of fair trade marketing:

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