Statement of Intent

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name: égalité (equality)
slogan: fair trade is the fashion revolution
logo:


Photo's:











1. How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words) 

 Firstly I intend to use my brand name, logo and slogan to express that our company are working with fair trade charities and that the profit made from the clothes will go to the fair trade farmers and charities. The idea of the poster is that the name, logo and slogan all relate to fair trade but then the photos are going to be plain and blank, but then it is also still effective and will stand out. The location of the two posters are: one in the underground stations and then another one in the train stations. The reason why I have chosen these locations is because typically a majority of the people that are in my age range for my posters typically travel a lot so to put the posters in these locations it will be seen by a majority of the age range. 

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