Fashion branding and marketing

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H&M: 

Image result for h&mH&M are constantly working to improve the cotton farming conditions,. Their active involvement in the better cotton initiative (BCI). H&M also offers clothes made using organic cotton. The cotton used in these clothes are 100% organic, We also incorporate organic cotton into some of our children’s clothing and babywear. We continue to tell cotton farmers that there is a demand for organic cotton and encourage them to switch from conventional to organic production.



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TOPSHOP:

Image result for topshoptopshop have a thing called 'footprint fashion' is Arcadia Group’s programme which plans, monitors and manages the social and environmental impact of our business.
Our Fashion Footprint vision provides us with a mission statement that we can all get behind: to produce fashionable products in an ethical way and demonstrate a responsible attitude towards people and the environment. The goods have been produced
  • lawfully, through fair and honest dealing 
  • without exploiting the people who made it
  • without damaging the environment 


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NEW LOOK:

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New look has a role to play in upholding human rights by ensuring workers in our supply chain are protected by the right policies and systems, and providing access to remedy in any cases of human rights risks.
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We put workers’ needs at the centre of our ethical sourcing strategy. Despite doing our best to protect workers in our value chain, we know that many people employed in the garment industry face poor working conditions that affect their safety, health and quality of living.













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