A level media

My poster for my fair trade fashion brand will relate to fair trade with the brand name, slogan and the logo. On the actual poster there will be a blank background, to keep it simple and not over complicate things. The profits made from the products made will go to the farmers that helped make these products. My brand name ' égalité' which is French for 'equality' which is what fair trade is all about so this then relates to what this fashion brand is about. My slogan is 'fair trade is the fashion revolution' as a lot of brands are associated with fair trade and if they're not then the brands are making a change into being fair trade and that's where the 'fair trade is the fashion revolution.'

name:  égalité (equality) slogan: fair trade is the fashion revolution logo: Photo's: 1. How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words)  Firstly I intend to use my brand name, logo and slogan to express that our company are working with fair trade charities and that the profit made from the clothes will go to the fair trade farmers and charities. The idea of the poster is that the name, logo and slogan all relate to fair trade but then the photos are going to be plain and blank, but then it is also still effective and will stand out. The location of the two posters are: one in the underground stations and then another one in the train stations. The reason why I have chosen these locations is because typically a majority of the people that are in my age range for my posters typically travel a lot so to put the posters in these

Fashion Conscience: Fashion conscience loves fashion, which by its nature is constantly moving,  fickle and hugely wasteful. To counter this we believe in wearing items for their functional lifespan and being more discerning when making your purchases - try to only ever buy an item you truly love and will wear to death. Then recycle what's left of it. They only stock which have an ethical and eco dimension. Clean clothes company: All people working in the global garment and sportswear industries enjoy and exercise their human rights at work and in the community and are able to defend and improve these rights.  The Clean Clothes Campaign network works to structurally improve working conditions and support the empowerment of manufacturing workers in the global garment and sportswear industries. We Put pressure on companies* and governments to take responsibility to ensure that the rights of manufacturing workers in global supply chains are respected and implemented. Pe

H&M:  H&M are constantly working to improve the cotton farming conditions,. Their active involvement in the better cotton initiative (BCI). H&M also offers clothes made using organic cotton. The cotton used in these clothes are 100% organic,   We also incorporate organic cotton into some of our children’s clothing and babywear. We continue to tell cotton farmers that there is a demand for organic cotton and encourage them to switch from conventional to organic production. TOPSHOP: topshop have a thing called 'footprint fashion'  is Arcadia Group’s programme which plans, monitors and manages the social and environmental impact of our business. Our Fashion Footprint vision provides us with a mission statement that we can all get behind:  to produce fashionable products in an ethical way and demonstrate a responsible attitude towards people and the environmen t . The goods have been produced lawfully, through fair and honest deal

What is fair trade? Fair trade is a global movement with a strong and active presence in the UK. It is a movement that works directly with businesses, campaigners and consumers to make trade deliver for farmers and workers.  The fair trade foundation is a non-profit organisation. The impact of fair trade: They support small scale farmers and workers who are marginalized from trade in a variety of ways and carefully monitor the impact of fair trade on these communities.  Where fair trade works: There are over 1.65 million farmer and workers in 1,226 producer organisations across the fair trade system . products that are fair trade: bananas  coco coffee cotton flowers gold Why a company might partnership with fair trade? A company might work with fair trade because the current  recognition of and trust in the Fairtrade Mark is higher than any other consumer mark at 90%. Using Fairtrade demonstrates to their customers that they are a

This product is Hugo Boss and is a male aftershave. This advert will appear in multi branded shops such as Debenhams and Selfridges. Also it will appear on billboards and on bus stops. As well as these the advert will feature on internet advertisements such as websites and before a You tube video is played. The slogan for this advert is 'MAN OF TODAY'. This appeals to men as they want to be the 'man of today' by wearing the aftershave. It also suggests to the audience how there is a stereotype for men to look and act a certain way. The target audience would be young men and women intending to buy for their husband or boyfriend or just as a gift. Professional fragrance advert such as 'Sauvage' and 'Paco Rabanne' show strength of the male kind and shows men that other men want to be and partners want their boyfriend or husband to be.  The positives of the advert is that we have the main visual image and the actual product on the advert, we also have