A level media

1. Look at the Twitter feed for both The Guardian and The Daily Mail. Make a note of their follower numbers. Which is more popular and why do you think that might be? The guardian have 6.9 million twitter followers and the daily mail have 2.14 million, the guardian are more popular because their stories are more political and people are more interested in politics and what is happening in politics at this moment in time.   2. Make a note of any branding used on the twitter feed, including any slogans. The branding they used it for their new app they have brought out for google cardboard and they have got a 30 second video along with it to help sell the item. In the guardians bio they have the 'slogan' 'the need for independent journalism has never been greater' and that 'slogan' will be the first thing people will see when they go onto the guardians twitter.  On the daily mails twitter feed they don't use any branding, they only really promote the

Independent- objective Telegraph- centre, traditional, establishment Mirror - left wing Financial times- Business/capitalism The Sun - populist(news of the world)- centre right ideology, red top tabloid The Times- centrist, right wing leaning The Guardian- left wing, a profit model The Mail- right wing, mid-market tabloid

1. Explain the political significance of the concept of 'press freedom' and its relationship to representative democracy. Why do you think freedom of the press is important? How much influence do you think the government should have about the things reported in the UK press? I personally feel that the use of a free press has both positives and negatives, and therefore shouldn't be totally self-regulated. The invasion of privacy of those in the public eye is becoming more common, with reporters taking stories too far and gaining private information. This is happening due to the demand the readers give, responding well to stories that seem exclusive. However, I feel that when a scoop is no longer I the publics interest then it shouldn't be printed and hence should be regulated, as reporters are gaining both unwanted information and information which is too invasive. The concept of 'press freedom' has political significance as newspapers are able to support

5. How much power does the press have to shape political debate,  e.g. the influence of proprietors on politicians to support  policies promoting cross-media ownership or holding back from regulation. The media have a lot of power because a lot of people read the newspaper and because they put their own opinion into the newspapers and if the people read the newspaper often then that will help shape the political debate.

Explain how representations in adverts are constructed to promote the product. Choose two of the adverts that you have studied. The representations in the advert that are constructed to promote the product is by using a young, famous sports man that has played for Real Madrid and Wales. The colour scheme of the poster is blue, yellow and white. The words 'in a different league' are play on words which is a reference to football and also being better at football. On the poster it has a picture of the product itself which helps sell the product as the audience can see what the product looks like etc. In the top right corner it has all of Gareth Bales details(name, age, team) and it is set out like a football thing and people who are into football will be more interested in this advert due to how it is set out. The representations of Gareth Bale is that he is masculine, white and in the photo it looks like he has been playing football as he has sweat coming off his forehead.