Advertising question

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Explain how representations in adverts are constructed to promote the product. Choose two of the adverts that you have studied.

The representations in the advert that are constructed to promote the product is by using a young, famous sports man that has played for Real Madrid and Wales. The colour scheme of the poster is blue, yellow and white. The words 'in a different league' are play on words which is a reference to football and also being better at football. On the poster it has a picture of the product itself which helps sell the product as the audience can see what the product looks like etc. In the top right corner it has all of Gareth Bales details(name, age, team) and it is set out like a football thing and people who are into football will be more interested in this advert due to how it is set out. The representations of Gareth Bale is that he is masculine, white and in the photo it looks like he has been playing football as he has sweat coming off his forehead.

The representations in the advert that are constructed to promote the product is by using 3 totally different people, who are ethnically diverse who have different situations but they could all suffer the same consequences. There is an extreme close up of each of the three people, which shows vulnerability and shows how they are vulnerable in the type of  situation that they're in. In each of the photos they use the same sentence structures and emotive language which makes the reader feel sympathy for the three people on the advert and other people that may also be in a similar type of situation. On the advert they have a number in which people can ring to if they feel like they're in a similar situation and want some advice on how to handle to situation, there is also an another number in which people can text/ring to donate to this charity and help the people in this situation. Also to learn more about the charity they have put a link of their website so then people can read about what they do and how they help the people in need. 

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