Preliminary Production

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The way i have managed to blend fairtrade and fashion is purely by the title, logo and the slogan. In a way my poster isn't successful in addressing the demands of the brief as the background or photos represent fairtrade in anyway.
I think that the way my advertising campaign appeals to my target audience is by having young model and because my target audience is around 15-20 and by having young models it'll help appeal to them more and then they could imagine the clothes on them.
In my original plans that were made I was going to have a group of people(taking inspiration from a vogue advert) and then that would show diversity as there would be different people with different personalities. I then changed it to just being 4 people on one poster and then 2 on the other poster, the reason for this is because I felt if there were a lot of people then there would be too much going on and then divert the attention away that it is fairtrade.
The use of photography that I used were levels and this could show the hierarchy between the farmers and then the people that buy the clothes/products from what they made.
The main thing that I would change would to have the photos represent fairtrade more (e.g be in a field)

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