The Male Gaze

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Jason Derulo - Swalla ft Nicki Minaj & Ty Dolla Sign

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The video 'Swalla' by Jason Derulo ft Nicki Minaj & Ty Dolla Sign is seen to be sexual as throughout the video there are multiple women that are in clothes that are very revealing and aren't seen to be a 'appropriate' piece of clothing you'd see someone wearing on the streets. A lot of the time you can see that Jason Derulo is looking down the camera lens is seen to be breaking the 'fourth wall' is reminding us that we are watching a music video.

Within the first 30 seconds of the music video, there is a shot of Jason Derulo sat on the floor with a sleeping girl on him, wearing nothing but a bikini top and short shorts. As the camera pans out you can see that there are multiple girls wearing the same revealing clothes, and then as the music starts getting faster they start 'twerking' on the wet floor. About 1 minute in they are surround Jason Derulo dancing in purple shorts and a bralette and with a lolly in their mouth that could be seen as sexual to other men. whilst Jason looks at them, as if they were prey.
The next couple of shots show the male fully dressed and solo, whilst being surrounded with 4 women in small silver dresses that are revealing. During the music video Jason Derulo looks down the lens and is breaking the 'fourth wall' and also so do the models in some parts of the video which reminds us that we're watching a music video. The representation of the outfits that the girls wear and also Nicki Minaj are bare minimal clothing and with that the men that watch this are left the imagine what is underneath the clothes and this is pleasure to them in some way. 

When Nicki Minaj starts singing and the shot is now on her, she is seen to be wearing latex like clothes, but only short shorts and a sport bra like top, with this it is very provocative and a lot of males that watch this would enjoy this as she is wearing barely any clothes. 

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