A level media

Massive attack - unfinished sympathy Massive attack are a trip hop group, formed in 1988 in Bristol.  The group consisted of Robert 3D, Del Naja, Grant 'daddy' Marshall and formerly Andy 'Mushroom' Vowles(Mush). The group has won numerous awards throughout their career, including a Brit award. They have released five studio albums that have sold over 11 million copies worldwide. Massive attack started off as a spin off production trio in 1988, with the independently released song 'Any Love.' The video The music video for "Unfinished Sympathy", (a docu-fiction) was directed by Baillie Walsh, who had also directed the video for Massive Attack's previous single "Daydreaming", and was filmed in a single continuous shot from 1311 South New Hampshire Avenue to 2632 West Pico Boulevard in Los Angeles, California. The video, filmed on Steadicam, begins with a shot of a street gang before moving to follow Nelson walking along the pave...

what makes all these videos from a dance genre? -repeated beat -repeated lyrics -same tempo   Explore how the artists are using representation to appeal to their target audience in these three videos by picking out key frames from the video to analyse. -set on the streets -diversity of characters(race, gender, etc..) -something non naturalistic happens -all dancing at some point in the video -hip hop dancing  - sunny day -bright colours -colours match skin tone What other music videos could you find from the same genre? Outline two and explain why you think they are termed dance. Fleur East - Sax -  it has repeated beat, repeated lyrics and in the music video it uses bright colours, they do 'hip hop' dancing.  Kiesza - Hideaway-  this song also has repeated beat, repeated lyrics and in the music video this is on the streets, its a sunny day and there is diversity used with the people that are involved in the video.  ...

key lighting - usually the most important light, the purpose is to highlight the form and dimension of the subject. fill lighting - used to reduce the contrast of a scene to match the dynamic range of recording media.  hair lighting - purpose to fill in the shadows that the key light has created. 

The Similarities between the two shots are that we both had one person standing in front of the plain background. the camera angle we used was very similar to the original A straight on wide shot showing some of the surrounding area and background. We managed to match the style of outfit that the actors were wearing as they both wore a jacket with a tie. The lighting of the shot was also all natural light like the original. the differences of the shots include, the outfit while the same style are different looking as ours used a school uniform and the original had a full colourful suit. the location was different as well as we used the wall of a school building and the original used use the fence and corner or a building in London. The lighting in both videos used natural light this was because the original was standing in front of a white building which means a lot of light was being reflected back at the subject and camera. The mise en scene for ours was slightly off as we could only...

The way i have managed to blend fairtrade and fashion is purely by the title, logo and the slogan. In a way my poster isn't successful in addressing the demands of the brief as the background or photos represent fairtrade in anyway. I think that the way my advertising campaign appeals to my target audience is by having young model and because my target audience is around 15-20 and by having young models it'll help appeal to them more and then they could imagine the clothes on them. In my original plans that were made I was going to have a group of people(taking inspiration from a vogue advert) and then that would show diversity as there would be different people with different personalities. I then changed it to just being 4 people on one poster and then 2 on the other poster, the reason for this is because I felt if there were a lot of people then there would be too much going on and then divert the attention away that it is fairtrade. The use of pho...

My poster for my fair trade fashion brand will relate to fair trade with the brand name, slogan and the logo. On the actual poster there will be a blank background, to keep it simple and not over complicate things. The profits made from the products made will go to the farmers that helped make these products. My brand name ' égalité' which is French for 'equality' which is what fair trade is all about so this then relates to what this fashion brand is about. My slogan is 'fair trade is the fashion revolution' as a lot of brands are associated with fair trade and if they're not then the brands are making a change into being fair trade and that's where the 'fair trade is the fashion revolution.'

name:  égalité (equality) slogan: fair trade is the fashion revolution logo: Photo's: 1. How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words)  Firstly I intend to use my brand name, logo and slogan to express that our company are working with fair trade charities and that the profit made from the clothes will go to the fair trade farmers and charities. The idea of the poster is that the name, logo and slogan all relate to fair trade but then the photos are going to be plain and blank, but then it is also still effective and will stand out. The location of the two posters are: one in the underground stations and then another one in the train stations. The reason why I have chosen these locations is because typically a majority of the people that are in my age range for my posters typically travel a lot so to put the posters in t...