A level media

1. Look at the Twitter feed for both The Guardian and The Daily Mail. Make a note of their follower numbers. Which is more popular and why do you think that might be? The guardian have 6.9 million twitter followers and the daily mail have 2.14 million, the guardian are more popular because their stories are more political and people are more interested in politics and what is happening in politics at this moment in time.   2. Make a note of any branding used on the twitter feed, including any slogans. The branding they used it for their new app they have brought out for google cardboard and they have got a 30 second video along with it to help sell the item. In the guardians bio they have the 'slogan' 'the need for independent journalism has never been greater' and that 'slogan' will be the first thing people will see when they go onto the guardians twitter.  On the daily mails twitter feed they don't use any branding, they only really promote the...

Independent- objective Telegraph- centre, traditional, establishment Mirror - left wing Financial times- Business/capitalism The Sun - populist(news of the world)- centre right ideology, red top tabloid The Times- centrist, right wing leaning The Guardian- left wing, a profit model The Mail- right wing, mid-market tabloid

1. Explain the political significance of the concept of 'press freedom' and its relationship to representative democracy. Why do you think freedom of the press is important? How much influence do you think the government should have about the things reported in the UK press? I personally feel that the use of a free press has both positives and negatives, and therefore shouldn't be totally self-regulated. The invasion of privacy of those in the public eye is becoming more common, with reporters taking stories too far and gaining private information. This is happening due to the demand the readers give, responding well to stories that seem exclusive. However, I feel that when a scoop is no longer I the publics interest then it shouldn't be printed and hence should be regulated, as reporters are gaining both unwanted information and information which is too invasive. The concept of 'press freedom' has political significance as newspapers are able to support...

5. How much power does the press have to shape political debate,  e.g. the influence of proprietors on politicians to support  policies promoting cross-media ownership or holding back from regulation. The media have a lot of power because a lot of people read the newspaper and because they put their own opinion into the newspapers and if the people read the newspaper often then that will help shape the political debate.

Explain how representations in adverts are constructed to promote the product. Choose two of the adverts that you have studied. The representations in the advert that are constructed to promote the product is by using a young, famous sports man that has played for Real Madrid and Wales. The colour scheme of the poster is blue, yellow and white. The words 'in a different league' are play on words which is a reference to football and also being better at football. On the poster it has a picture of the product itself which helps sell the product as the audience can see what the product looks like etc. In the top right corner it has all of Gareth Bales details(name, age, team) and it is set out like a football thing and people who are into football will be more interested in this advert due to how it is set out. The representations of Gareth Bale is that he is masculine, white and in the photo it looks like he has been playing football as he has sweat coming off his forehead. ...

Write up a description of the main differences between the two front pages from The Guardian and The Daily Mail, looking at both conventions and how the stories have been presented to the reader. On the guardians front page they use the colour yellow to represent the paradise paper story, there is bits of yellow all over the front cover of the guardian, they also have palm tree's and the sun, which are pictures of 'paradise'. The guardian has one main visual image which is of the queen. The view of this newspaper is left wing and the comments made on this are negative towards the queen, as if they were attacking her. The yellow links to exposure and it is highlighted so it stands out to the reader. On the daily mails front page there is just 'QUEEN DRAGGED INTO £10M OFFSHORE TAX ROW' with no main visual image of the queen herself, it is just a picture of the actress Millie Bobbie Brown. The queen is seen to be the victim in this as the verb 'dragged' put...

Lucozade: Gareth Bale The thing that is being sold in this advert is a sports drink called Lucozade. Lucozade is a soft drink, manufactured by a Japanese company 'Suntory' and marketed as a range of sports and energy drinks, the drink Lucozade was introduced in 1927. The drink would usually cost around £1 in the UK. The target audience would be fans of Gareth Bale or people who enjoy energy drinks or just Lucozade. The target audience would involve Gareth Bale fans as they would be interested in what companies he is working with and if they look up to him then they would buy this drink as they would want to be similar to their role model.  The representations that are evident in the advert is Gareth Bale who is well known football player who played for Real Madrid and Wales, he is also a young man who is attractive and has manly features. The colour scheme of the advert us yellow, blue and white and with this his eyes are more exaggerated to join in with the colour sche...

How many organisations own national newspapers and do any companies own more than one title? If so, are these titles linked together? companies do own more than one newspaper and the titles are linked together, for example the express newspaper ltd are called daily star and daily express. News international(Rupert Murdoch):  sun, times, Sunday times, sun on Sunday(news of the world) Daily mail and daily trust:  mail, mail on Sunday Northern and shell(Richard Desmond):  express, express on Sunday, star Trinity mirror plc:  mirror, Sunday mirror, Sunday people, daily record Telegraph group(Barclay brothers:  daily telegraph, Sunday telegraph(the businesses) Guardian media group(Scott trust):  guardian, observer Nikkei (brought from Pearson):  financial times Which companies own regional newspaper titles? Look at newspapers that you may be familiar with such as The Leicester Mercury. The Leicester Mercury is owned by trinity mirror. Bi...

Daily Mail: read the article here: http://www.dailymail.co.uk/news/article-4943868/Footage-shows-boy-killing-homeless-man-one-punch.html  The stereotype: teenagers are violent, and the man was 'defenseless' In this article the teenage boy that is represented in this is the stereotype that all teenagers are 'violent' and that elderly people are 'defenseless' this is the typical stereotype of both teenagers and elderly people. In the news article there is footage of what happened. With the news story the journalist's make the teenage boy a lot more violent than what the real life thing was, and this could also be the same for the elderly man, as he is labelled as 'defenseless' he could've tried to fight back, but they would twist the story to make it look more violent and it makes the story more appealing to others. http://www.dailymail.co.uk/news/article-5022591/Video-shows-bystanders-taking-photos-unconscious-woman.html The stereo...

The daily mail: The stories that the daily mail produce are usually exaggerated and this helps produce more income and money for the daily mail. This helps protect the revenue and profits for the communities. Most of the stories produced are about celebrities to make them more modern and appeal to a wider audience. To help with make more money near the top of the page, just below the first main story there is a box that has their social media tags on and says 'follow us' so if someone shares the daily mail then their family/friends may read it and this could help contribute to produce more of the income. The daily mail prompt readers to read their online newspapers as through social media they promote it in a way that is eye catching. On social media networks such as snapchat they have stories and one of them is the daily mail and this would help promote their stories as they would want to read more stories with the daily mail. I think that because they're advertisi...

   Morrissey is the main visual image of this issue, The picture of morrissey is in black and white and this makes him stand out against the orange background. Around Morrissey there are names and lyrics of songs from his band 'the smiths' There are different styles of font and because they're a indie band they want to show that they're different from other bands. Morrissey is described as 'cantankerous British icon' and this could be the selling line for people and helps bring attention to the people that don't usually buy the big issue. The first thing you notice about this magazine is the colours, this is because they're bright and very noticeable. The contrast from pink to blue makes Liam stand out more also the name 'liam' is in bold and white to makes the celebrity stand out. Gallahger's facial expression is serious which contrasts from the colours as they're 'happy' colours. The magazine also adverti...

Analyse why The Big Issue magazine has used an intertextual approach to the referendum on its front cover. How does the intertextuality create meaning in this source? This magazine was made a week before the EU referendum  Abba reference: -the politicians are wearing abba outfits and it's their bodies.  -there are references to the abba songs and the lyrics from their songs.  -'the winner takes it all' is a reference to one of Abba's hit singles. -the lyrics from the songs have been changed to fit the 'topic' of the front cover,  for example 'knowing me, knowing you' is changed to 'knowing me, knowing EU' In this ABBA is representing the politicians Nicole Sturgeon, David Cameron, Boris Johnson and Nigel Farage.

Comparing the editorial comments: similarities: small masthead column single styles-text based no images authoritative, persuasive tone sub-heading always outline their opinion  based on current events  two, three different comment articles  differences: the guardian is longer in writing the guardian is more objective  daily mail is biased  the guardian is more facted  daily mail is more opinionated the guardian uses more formal language  the daily mail uses emotive language., not as complex, wordplay, biased, pro brexit.   gratification  theory: identify - this is being able to recognize the product or person in front of you, role models that reflects similar values to yours, aspiration to be someone else.  educate -  being able to acquire information, knowledge and understanding.  entertain -  this is what you are consuming should give you enjoyment and also some form of 'esca...

what are the songs about? The song unfinished sympathy by massive attack is about her not being able to get over her last relationship, it is also that she is finding it difficult to move on from it and to find a new relationship. The song is a bit like a poem and could be seen as her confessing her love to someone but also being too scared to start a new relationship with them.  The song burn the witch by Radiohead is about them burning a witch, they burn the witch because he's an outsider and is different to everyone else in the village and the people that live in the village want to be all the same. The music video makes an reference to the 1973 British horror movie 'the wiker man.'  what message or messages do they convey to the audience? unfinished sympathy conveys a message that love can take over your whole life and because of that you end up ignoring everyone/everything that surrounds your life, e.g when she's walking down the street she ignores...

David Guetta - titanium David Guetta:  David Guetta is a French DJ, song producer, record producer and re mixer. He co-founded Gum productions and then he released his first album 'just a little more love' in 2002, he released 'Guetta Blaster' 2004 and then 'pop life' 2007. Guetta achieved mainstream success with his 2009 album 'one love' which included the hit singles 'when love takes over.' The 2011 follow-up album 'nothing but the beat' continued this success, containing the hit single 'titanium.' Sia: Sia is a Australian singer/songwriter, record producer and music video director, She started her career as a singer in the local adelaide acid jazz band crisp in the mid 1990's, After the band broke up she continued as a solo singer and released her solo debut album titled 'only see' in Australia, she then moved to London, England and provided lead vocals for the British duo, 'zero 7.' In 2000 s...

Radio head The band: Radio head are a English rock band from Abingdon, Oxfordshire, formed in 1985. The band consisted of Thom Yorke, Jonny Greenwood, Ed O'Brian, Colin Greenwood and Phil Selway. After signing to EMI in 1991, radio head released their first debut single 'creep' in 1992. Th band has been together for 32 years, this is since 1985 - present. The genre of their music is rock(alternative rock, experimental rock, electronica and art rock). The lead vocalist Thom Yorke is usually in the center of most of the photos that are taken and with that this shows who the main vocalist is for the band. The moon shaped pool: The moon shaped pool is the ninth studio album, it was released digitally 8th of May 2016. CP and LP releases followed in June 2016 through XL recordings, they also sold a special edition from their website containing two extra songs and additional artwork. Radiohead recorded 'a moon shaped pool' in southern France with longtime produc...

Massive Attack The Band: Massive attack are a British trip hop group formed in 1988 in Bristol. The group consisted of Robert 3D, Del Naja, Grant 'daddy' Marshall and formerly Andy 'Mushroom' Vowles(Mush). The group has won numerous awards throughout their career, including a Brit award. They have released five studio albums that have sold over 11 million copies worldwide. Massive attack started off as a spin off production trio in 1988, with the independently released song 'Any Love.' Blue lines: Blue lines is a debut studio album by English trip hop group Massive attack. It was released on their wild bunch label through virgin records on 8th April 1991, a remastered version was released on 19th November 2012. Blue lines featured breakbeats, sampling and rapping on a number of tracks, but the design of the album differed from traditional hip hop. Massive attack approached the American-born hip hop movement from an underground British perspective an...

Our Prezi presentation on The Big Issue

Online news For an overview online news use the space more have generally have more news stories on offer, whilst on newspapers there is only one big headline and then little stories inside the newspaper. Online newspapers use more images to show what the story is going to be about, whilst on newspapers they don't have the pictures on the first page to get someone interested. Daily mail: Daily Mail Online With daily mail online they have a lot more stories available, for example they have about 100 stories. Whilst on the other hand the newspaper only have a certain amount of stories on their newspapers. This online newspapers does follow some of the same codes and conventions as the print versions as they have the main masthead and the stories still have a main headline for each of the stories, they also have a main picture, also along with that they have some of the story for a snippet and then the person reading that would want to read more about that story. Due ...

American Beauty  Representation: Carolyn (wife): The way that Carolyn is represented in this film is that she takes control in the house and she's the 'man of the house' she chooses the music as she makes the most of the effort in the house. With her choice of music this could mean that she misses the past and she wants to go back as that could mean that was when the times were better for her and her family. This could mean that she has a poor life and she's in despair. When she's at home it's as if she's acting and putting on a different persona and acting as everything is fine when it isn't. Jane(daughter): The way that Jane is represented in this film is that she isn't close with her parents, she doesn't talk to them what so ever. She is the typical teenager as she is always moody, she's ungrateful and is quick witted. Although in this Jane is more 'put together' than her parents and is more mature, for example in the scen...

Codes and conventions The daily mail and the guardian are similar in many ways, but yet their layouts are completely different. The way that the newspapers are different from each other is because they're two different types of newspaper,whilst the daily mail is a tabloid and the guardian is a broadsheet. The tabloid type newspapers have very similar codes and conventions as a broadsheet newspapers e.g the masthead, date and price, main headline, visual image. The differences are that the broadsheet newspapers have two main headlines and they also have plugs at the top of the newspaper. With the first main headline it has a full story with it, an with the second main headline it only has a small news story with it. On the tabloid newspaper it only has one main headline and a small bit of the news story. 

The Guardian  The front cover of this newspaper instantly tells you that it is a political newspaper, as the main heading is 'Cameron faces fight for survival as Britain sets course for Brexit' and due to this newspaper being more for people who are in a higher class who are educated and have been to university. On the front page with this main heading it also gives you a article with it and this could indicate that there are more political type of stories inside the newspaper. The Guardian are left wing so with this it is bias in a way they would only put articles in which would make the left wing groups better so then more people would vote for parties on the left. The Daily Mail The front cover of this newspaper is 'in your face' because there is a big picture of Theresa May and the main headline is 'This lady's not for turning' and with this it appeals to people that are usually more educated and are into politics. The daily Mail i...

Jason Derulo - Swalla ft Nicki Minaj & Ty Dolla Sign The video 'Swalla' by Jason Derulo ft Nicki Minaj & Ty Dolla Sign is seen to be sexual as throughout the video there are multiple women that are in clothes that are very revealing and aren't seen to be a 'appropriate' piece of clothing you'd see someone wearing on the streets. A lot of the time you can see that Jason Derulo is looking down the camera lens is seen to be breaking the 'fourth wall' is reminding us that we are watching a music video. Within the first 30 seconds of the music video, there is a shot of Jason Derulo sat on the floor with a sleeping girl on him, wearing nothing but a bikini top and short shorts. As the camera pans out you can see that there are multiple girls wearing the same revealing clothes, and then as the music starts getting faster they start 'twerking' on the wet floor. About 1 minute in they are surround Jason Derulo dancing in purple shor...

Teenagers spend 40 days a year looking at their mobile phones. In this article they use negative words about the teenagers, the most popular one is 'addictive' or 'addicted' and then that shortly follows with the word phone. probably the most positive word in the article is 'London came last with 37 days', this is the most positive word in the article as the rest is negative and saying how every teenager spends over 2 hours on their phone and that they're 'glued' to their phone. This article shows us what adults think about us and how much time we spend on our phones, these attitudes are not fair and they're not always true as no every teenager spends that much time on their phone and with this they are using one big stereotype that teenagers can't live without their phone and if they are without it then they have anxiety. I can tell that they've ranged this at all the teenagers instead of some of the teenagers. The pictu...